Heri • March 4th, 2008 • 3 comments

Equitrade with Malagasy Ltd: marketing high-quality produce

Malagasy Ltd is an emerging company which was labelled “startup business of the year” in the U.K. last year. 

They are selling produce from Madagascar, and specifically target products that can be reselled with a high markup, namely coffee, chocolate, and spices from Madagascar. These are bought locally, for a fair price, and then transformed and packaged in a local manufacture (say instead of doing it in an European factory).

Products are then sold in a health and fine food store.

moramora

I really like the approach taken by the business’s founders. This is not a NGO or a non-profit but a business which analyzed the value-chain and pinpointed key products that could be sold successfully in european markets. The marketing approach is great too, by telling the story of the Island. Of course, everything is done according to trade fair principles.

I wish they’d sell some in Canada. I know a few people who can help them make it an instant success.

Congratulations to the founders, namely Tsiry Wilkinson, Nel Kelsall

3 responses to “Equitrade with Malagasy Ltd: marketing high-quality produce”

  1. new balance women says:

    i also like to stick with shoes that have worked for me in the past rather then get something new every time. i suggest you go to all of the store in your area that sell running shoes and look there. write down the name and the size you need to not forget and go online to buy them. ebay or eastbay.com work for lower than store prices

  2. migraine says:

    Migraine is een ernstige vorm van hoofdpijn. Het treedt in aanvallen op en gaat vaak gepaard met visuele stoornissen en misselijkheid.

  3. migraine says:

    Migraine is een bonzende hoofdpijn die meestal voorkomt aan één kant van de schedel. De pijn is heftig en houdt 4 tot 72 uur aan.

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