• March 4th, 2008 • 299 Comments
Equitrade with Malagasy Ltd: marketing high-quality produce
Malagasy Ltd is an emerging company which was labelled “startup business of the year” in the U.K. last year.
They are selling produce from Madagascar, and specifically target products that can be reselled with a high markup, namely coffee, chocolate, and spices from Madagascar. These are bought locally, for a fair price, and then transformed and packaged in a local manufacture (say instead of doing it in an European factory).
Products are then sold in a health and fine food store.

I really like the approach taken by the business’s founders. This is not a NGO or a non-profit but a business which analyzed the value-chain and pinpointed key products that could be sold successfully in european markets. The marketing approach is great too, by telling the story of the Island. Of course, everything is done according to trade fair principles.
I wish they’d sell some in Canada. I know a few people who can help them make it an instant success.
Congratulations to the founders, namely Tsiry Wilkinson, Nel Kelsall













